The communication in the wine industry is evolving, it has becoming more direct also because of the social media.
This is one of the 10 trends for 2014 of the english DrinkBusiness: read more here http://www.thedrinksbusiness.com/2014/01/top-10-wine-trends-for-2014/7/
[…] Then my question is: is it a communication issue again? I never get tired of saying it (please read some old articles about wine mktg&communication here and here). […]