With the upcoming edition (2019) the Wine Show launches a double format: the summer edition, the winter one and lots of contaminations. After the presentation at Vinitaly 2019 and the sharing of the full program (here), let’s try to grasp its true identity with an interview to Alberto Crispo, founder of the event.
Who is behind the Wine Show?
First of all, behind the Wine Show there is an idea – states the founder of the event, Alberto Crispo – i.e. the aim to enhance the emotional side of wine. Wine is sociality, conviviality, emotion and not even the best winemaker could reproduce the secret ingredient that makes a glass of wine memorable: where, when, with whom you drink it and our feelings affect the wine tasting; hence our hashtag #BeWine that will accompany this “show” in which every partner plays a fundamental role. One of the main characters is the location itself: Todi, a beautiful city that offers amazing locations to make the tasting experience unforgettable, places that tell stories like the ones that the producers themselves, especially the little ones, can tell in person to an audience of experts or simple enthusiasts. The producers will be supported by the best sommeliers of the main Italian Associations: Ais and Fisar. From this year, along with the organizing cultural association Proteco, Orvieto Eventi joined us to support the organization of such a double event.
How does it differ from other wine events?
It is not easy to stand out in a “jungle” of even more established and consolidated events, but we aim to amplify the tasting experience in all senses, because as I said before, a good wine it is good everywhere but only in special locations like Todi or Orvieto it will be unforgettable. We want to promote the production territories by making the event a point of reference for the so-called wine tourists who do not just look for a good wine but for stories and experiences: an event accessible to wine lovers but also for the experts who could join the more technical appointments. Is Wine Show just about wine? No, wine is the pivot around which the whole show develops and, since the first edition, the main appointment, the walk-around-tasting to meet the producers, has been enriched by other initiatives. Wine is culture, it is art, this is why in the past we have already hosted exhibitions of paintings and sculptures; yet, wine is innovation and for two years we have proposed the unique tasting “The wine as you’ve never seen it” with the help of virtual reality to bring the visitor right into the cellar and the vineyards, last year we also had a jazz concert, this year in Piazza del Popolo we will focus on swing with the performance of Swingle Kings within ‘Wine Show Off’, the part of the program dedicated to experimentation and contamination which will focus on craft beer. Obviously we will not miss the wine-food pairing with the gala show cooking led by the Umbrian chef Catia Ciofo on the opening night when there will also be the award ceremony of the #BeWine prizes, one to the producer and to the journalist / blogger who have been able to best represent the wine territories, the Wine Lab Award to reward the best innovation in the wine&food sector, finally NOW, Not Only Wine, to reward anything which is somehow related to the wine world.
How important is the collaboration with other territories and other fields?
For us it is fundamental and is at the base of the soul of the Wine Show. We have always thought that only through the collaboration we could support the wine producers, especially the small ones that sometimes do not have many opportunities to showcase but represent the true local excellence: this is why the event hosts many wineries from all over Italy every year. What’s more, we have decided to open our event to a series of twinning: first of all the successful one with the ‘Due Mari Wine Fest’ (from Puglia region, southern Italy); networking for us is crucial and this kind of synergy can also become a useful marketing tool for wine production and tourism so we are planning to build other partnerships that in 2020 will bring us even abroad.
So, which are the next appointments of the Wine Show?
In Todi there will be the summer edition on 7, 8 and 9 June; then there will be a winter edition in Orvieto, still in Umbria region (central Italy), on 6, 7 and 8 December. The full program is available on www.wine-show.com where it is already possible to buy tickets for the tastings and all the other appointments in advance.